Web Solutions - Portal Development
YouTube: Community Website
Beginning of the Saga!
Believe it or not, the saga of YouTube started as an angel-funded enterprise from a makeshift office in a garage. The website experienced a fast growth, primarily fueled by online word-of-mouth. In November 2005, venture firm Sequoia Capital invested an initial $3.5 followed by an additional $8 million in April 2006. Today, the brand makes more than $20 million per month! It is the said that the net annual revenue of YouTube crosses $150 million! Imagine where the initial investment was and where the current turnover is! Here again, the unique selling proposition adopted by the brand played wonders in building its popularity and earning big money!
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Features
The features that made YouTube click include:- Videos – Displays the uploaded videos in the site apart from listing the most watched videos.
- Categories – Uploaded videos are classified to categories like entertainment, film and animation, gadgets and games etc.
- Channels – Displays videos from different channels or programs.
- Community – The videos are categorized based on the preferences of the groups.
- Active Sharing – Allows other users to see what videos you are watching
- Streams – Allows users to chat with other users who are watching the same video at the moment
- Blogs – A platform to share and discuss views and ideas
Achievements
The success record of YouTube is etched in gold. Read on to know the exciting achievements:
Year 2006
Based on a July 16, survey, 100 million video clips are viewed daily on YouTube, with an additional 65,000 new videos uploaded every 24 hours. According to the website hitwise.com, YouTube commands up to 64% of the UK online video market. Within a year of its launch, the site was purchased by Google Inc. Media reports that Google bought YouTube for $1.65 billion to tap the market for online video advertising and in the mean time PC World Magazine named YouTube the 9th of the Top 10 Best Products of 2006.
Year 2007
YouTube launches its mobile site, YouTubeMobile on 15th June, which is based on XHTML and uses 3GP videos with H263/AMR codec and RTSP streaming. Apple announces on 20th June that YouTube will be available on iPhone at launch.